Supply and demand? These traditional market drivers don't begin to describe the complex forces at work in today's fast-changing global beef industry. To succeed in this environment, Canadian beef players need a new way of looking at the direction of the industry, and fresh strategy to succeed. On July 14th, 2006, the International Livestock Congress (ILC) in Calgary will give participants an unmatched single-day perspective on the industry today and tomorrow.

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Beef 2006: strategic thinking for a changing industry will feature business leaders from around the globe. Get a global perspective from these experts.

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